The advertisement carries Sena's bow-and-arrow symbol and images of Prime Minister Narendra Modi and CM Shinde. It has no image or photo of Shiv Sena founder late Balasaheb Thackeray, a noticeable departure going by its earlier publicity materials.
"When BJP was untouchable in politics, Balasaheb Thackeray stood by that party," Uddhav said.
Despite belonging to a political dynasty of sorts, Aaditya Thackeray is the first in his family to contest an election.
Incidentally, after the rebellion in June last year led to Shinde becoming chief minister, one of the reasons they gave for breaking away from Uddhav Thackeray was the dominance of the NCP in the Maha Vikas Agahdi government.
Thackeray had addressed the audience as his deshbhakt and deshpremi brothers and sisters" instead of the traditional invocation of "Hindu brothers and sisters" at the Shivaji Park gathering in Mumbai.
Shinde and a few MLAs of the ruling Shiv Sena have gone incommunicado and are camping in Surat.
He also said that all political parties need to ask the poll watchdog the definition of a political party.
'Balasaheb Thackeray was a man who could control governments, despite not being in power. On the other hand, his son couldn't even control his party'
The two rival Senas took over each other a day after the party's 57th foundation day celebrations which saw Thackeray and Shinde holding separate events in Mumbai and trading charges.
Vaijapur MLA Ramesh Bornare said Shivsainiks are happy with Shinde becoming the chief minister.
He said Shinde has already made it clear his faction is not interested in staking claim to the Shiv Sena Bhavan or any property linked to the Thackeray group.
The Shiv Sena split into the Uddhav Thackeray and Shinde factions last year, after which the former filed petitions with the Speaker seeking disqualification of several MLAs belonging to the chief minister's camp.
The Maharashtra Assembly elections witnessed the continued influence of political dynasties, with prominent families retaining their strongholds across the state. The Thackareys and the Ranes emerged as dominant forces, securing victories in various regions. The Rane brothers, Nilesh and Nitesh, won in Sindhudurg, while Uday and Kiran Samant secured victories in Ratnagiri. In Mumbai, Aaditya Thackeray retained his Worli seat, while his cousin Varun Sardesai won in Vandre East. The results underscore the enduring power of family connections in Indian politics.
The Sena witnessed the first major jolt in 1991 when Chhagan Bhujbal, the Other Backward Class face of the party who was also credited with expanding the organisation's base in rural parts of Maharashtra, decided to leave the party.
People are standing with the Shiv Sena and not these traitors, Aaditya claimed.
This is probably for the first time that the two former party colleagues-turned-opponents shared the stage after Rane's exit from the Shiv Sena, of which Thackeray is the president.
Gujarat Chief Minister Narendra Modi on Tuesday called on Shiv Sena executive president Uddhav Thackeray to offer condolences on passing away of his father and Sena supremo Bal Thackeray.
Bhujbal stridently opposed Maratha quota activist Manoj Jarange's demand for Maratha quota from the Other Backward Classes (OBCs) share.
'The impression that Uddhav saheb is naram (soft or not-so-aggressive), anukool (congenial), manmilau (amiable) is true.' 'But he is Balasaheb's son. So, aggression comes naturally to him.'
Shiv Sena executive president Uddhav Thackeray has said that he will not take over the position of "Shiv Sena pramukh" (supremo) which will always belong to his late father Bal Thackeray.
Without naming his predecessor Uddhav Thackeray, Maharashtra Chief Minister Eknath Shinde on Friday launched a scathing attack on him, stating that it must be found out who betrayed the people's mandate, Bal Thackeray's ideology and an ally of 25 years.
Showing that he was in full control of the party, Shiv Sena president Uddhav Thackeray on Friday said that dissidents were free to leave; while senior party leader Manohar Joshi, who had criticised his leadership style recently, apologised.
Sharad Pawar in Amravati said, "Today, we are a part of Maha Vikas Aghadi, and we are willing to work together. But the desire alone is not always enough. The allotment of seats, whether there are any problems or not, has not been discussed yet. So how can I tell you about this?"
Mumbaikars can finally heave a sigh of relief. They will be able to celebrate this Valentine's Day in peace, as both Bal Thackeray and his nephew are busy campaigning for the crucial elections to the Brihanmumbai Municipal Corporation. The Shiv Sena, led by Bal Thackeray, and the Maharashtra Navnirman Sena, led by Raj Thackeray, have in the past been infamous for coming down heavily against young couples celebrating Valentine's Day, which they think is a Western concept.
After Bal Thackeray, what consumes most political observers is his immediate political legacy. What is happening in Maharashtra is hardly unique to the state -- indeed, with regional parties increasingly becoming family businesses, such feuds are likely across the country, says Rohit Pradhan.
Security at the famous Saibaba shrine in Shirdi has been beefed up after the temple authorities received a letter threatening to trigger a blast on November 9 as also the Thackeray residence in Mumbai, police said on Wednesday.
'Crores of rupees have been spent on paper but nothing has actually happened on the ground.'
Raut and Thackeray are known to share a close bond.
In a veiled attack on MNS president and his estranged cousin Raj Thackeray, the chief minister said he does not pay attention to 'new players' of Hindutva.
As Shiv Sena president Uddhav Thackeray is set to take oath as chief minister of Maharashtra on Thursday, preparations are in full swing at Shivaji Park in Dadar in central Mumbai.
The main accused Barjinder Singh Parwana was among the six more people arrested in connection with the clashes in Patiala that had left four people injured, the Punjab Police said on Sunday.
'Young people say they know all this emphasis on Hindu-Muslim differences is politically motivated.' 'If you stop watching TV and turn off social media, you'll find the situation on the ground different.'
He asserted that his faction's event on October 5, to be held at the MMRDA ground in Bandra Kurla Complex (BKC), a business district in suburban Mumbai, will be a success as lakhs of people are expected to attend the rally.
The Pradhan Sevak will be in Maximum City on Thursday, January 19, to inaugurate a couple of Metro projects, so Maharashtra CM Eknath Shambhaji Shinde and Deputy CM Devendra Ganghadharrao Fadnavis have got cracking.
Once an auto-rickshaw driver in Thane city adjoining Mumbai, Shinde (58) quickly emerged as a key Sena leader in the Thane-Palghar region after joining politics and is known for aggressive approach towards issues of public interest.
The 60-year-old actor drove to Shiv Sena chief Bal Thackeray's residence in Mumbai and sought his blessings.
The speaker's order was pre-decided, it further claimed, adding that there was nothing to be shocked about it.
Bharatiya Janata Party leader Gopinath Munde on Monday criticised Maharashtra Chief Minister Prithviraj Chavan's statement that Shiv Sena chief Bal Thackeray would lose his clout after the February 16 civic polls in the state saying he was "living in fool's paradise".
'Raj Thackeray is not coming to Ayodhya to seek Ram's blessings.' 'He is coming to seek political gain in the name of Ram.'
Sharpening attack on erstwhile ally Bharatiya Janata Party, the Shiv Sena on Sunday accused it of backstabbing late Sena supremo Bal Thackeray by snapping ties with his party over seat sharing in Maharashtra assembly polls.